Partnership will empower girls around the world to claim their rights, advance their education, and unlock their boundless potential
Tokyo/New York, 11 October – Clé de Peau Beauté, the luxury skincare and makeup brand of Tokyo-based Shiseido Company Limited, has today, on International Day of the Girl, pledged the world’s largest contribution of US$8.7 million to support UNICEF’s Gender Equality Program.
Worldwide, 1 in 4 adolescent girls aged 15-19 is not in employment, education or training compared to 1 in 10 boys of the same age. As the first Japanese brand to commit to a multi-year global partnership with UNICEF in girls’ empowerment and education, Clé de Peau Beauté will contribute to global efforts to support 6.5 million girls through education, employment and empowerment programs.
“Education is one of the best ladders out of poverty,” said UNICEF Executive Director Henrietta Fore. “While there has been significant progress in primary school enrollment for girls, too many of them are denied the opportunity to advance to secondary school. Early marriage, poverty, discrimination and gender bias are some of the barriers that girls have to overcome to pursue their education. We all need to do more to help remove these barriers.”
“When Clé de Peau Beauté first launched the Power of Radiance Award in March 2019, we fully intended it to be the start of a long-term philanthropic commitment to being a driving force for positive change. The addition of UNICEF as a partner complements the brand’s efforts to spotlight education and aligns with our corporate vision for social value creation. At Clé de Peau Beauté, we believe that the key to a brighter tomorrow is to unlock the potential of girls. Together, we aim to empower our people in taking a proactive stance with this program to make a tangible, positive difference in the world,” said Ms. Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté.
The partnership will support UNICEF’s work in Bangladesh, Kyrgyzstan and Niger, among other countries and regions, to promote education in science, technology, engineering and math (STEM) – areas which are traditionally stifled because of stereotypes and gender norms towards girls. Girls will also learn skills such as self-confidence, teamwork, and decision-making as well as have access to mentorships so that they can successfully transition to the workforce.
To further demonstrate the brand’s commitment to advocating for women and girls’ education, Clé de Peau Beauté will also pledge a percentage of global sales of the bestselling product, The Serum, to support UNICEF’s girls’ empowerment programs. By empowering every woman to take action and lend her support in this global movement, the brand is playing a proactive role in addressing global social issues such as gender inequality. As part of Clé de Peau Beauté’s commitment, the brand will also promote this meaningful cause in its online and social media platforms, as well as through in-store displays.