The 29th edition of INSPIRAMAIS, an exhibition that showcased over a thousand materials for the footwear, clothing, furniture, and jewelry industries took place from January 23 to 24 at the FIERGS Events Center in Porto Alegre, RS, Brazil.
An aisle full of materials, innovative in both design and technology, with over 900 all-new products developed based on the study of fashion inspirations and references that guided Inspiramais. The research is the basis of the materials launched at INSPIRAMAIS in charge of Walter Rodrigues, the stylist and coordinator of the Design and Research Center of the Brazilian Association of Companies for Leather, Footwear, and Artifacts (Assintecal) he uses the pyramid method of inspiramais products, the 10% refers to value and purposeful innovation, 30% is assertiveness, and business strategy and 60% equals know-how, offer a competitive price, Walter pointed out that when we earn money in the 60% we have money to innovate, during a press conference organized a day before the event.
Trends in fashion materials 2025
The theme of the research is the Intergenerational inspirations, which is the 10% of this methodology. For the first time we have 5 generations living together simultaneously, we are more attentive to “ageism”, supporting initiatives of older people to make their dreams come true, whether it is studying, starting a new career or even a new adventure. There are 8 billion of us on the planet, many of whom have the potential to consume fashion products. There are 2 themes inside of intergenerational: Stimulating and Tech Form.
In the 30% of the pyramid, there is Homo Faber: Originality, creativity, beautiful, original things. Nowadays, the creativity inherent in humans has been replaced by the need for high production and stratospheric volumes, trivializing creation and resulting in the standardization of consumers.
Finally, 60% of the pyramid is Primal, it highlights these ancestral instincts, to be inspired by colors, textures and finishing effects, it adds a great deal of seduction and luxurious hedonism to them. Primal: touch, feel, fabrics with rustic aspects, rough textures.
Inspiramais concluded with a positive outcome for the approximately 150 exhibitors. In international business alone, conducted through the Buyer Project promoted by Brazilian Materials, there were over $3.5 million in on-site transactions and over $12 million in sales negotiated during the event. In total, the exhibition generated more than $15.5 million (R$76.4 million) in exports. Over the two days, the exhibition saw a 30% increase in attendance compared to the previous edition, attracting over 8,000 visitors.
Silvana Dilly, the superintendent of the Brazilian Association of Companies for Leather, Footwear, and Artifacts Components (Assintecal), emphasized that the exhibition took a qualitative leap in this 29th edition. She said, "We had a very qualified visitation, along with an intense political agenda with representatives from the state and federal executive and legislative branches. At the opening of the event, we welcomed the CEO of, Alexandre Birman, who highlighted the importance of the exhibition in launching fashion materials. We took a leap in representativeness." She also highlighted the international attendance of buyers from the main markets in Latin America and Europe, as well as significant players from the country's major footwear production centers.
Leather preview 2025
The main goal is to stimulate the Brazilian leather sector through technical and creative consultations, which guide the development of new products, using methodological tools and research on inspirations, in addition to commercially promoting the results: finished, original and genuine leather, enhancing the image of leather and tanneries in Brazil and abroad, increasing the visibility to expand the results of commercial negotiations, which, in turn, enhances and strengthens the entire production chain.
This edition the theme was Periféricos (Peripheries) in the current global context, notable weakness in politics, economics, human relations, and the climate crisis are driving a redefiniton of the understanding of the identities and importance of countries historically located in the peripheral areas of places considered first world. It is in this context that the word “ peripherals” gains relevance, not only in the geographical sense, but also in the cultural sense, highlighting the importance of these regions in the creation of narratives and influences in the fashion industry. The development of leathers, as an essential component in the fashion industry can be seen as a tangible example of this phenomenon.
As peripheral countries become leaders in the global reconfiguration, leather production can reflect their unique cultural identities, influencing sustainable styles, trends and practices in the fashion sector. Thus, the interconnection between global fragilities, peripheral identities and leather development highlights the complexity and interdependence of challenges and opportunities on the contemporary world stage.
The global south, from Mexico to Argentina, South Africa, and Asia. The South is a new voice, a giant population power like China, and India. There are 3 Topics in the leather preview 2025:
- Ginga_Malemolencia: languid, moving glow that changes tone and color with movement, languids, golden + color movement.
- Caophony: agglomeration, irregularity, overlapping, gathering, workaround, mix of patterns, textures and prints on the same base.
- Imperfection: graphics, naive, mix
In addition to business, which is the focus of the show, there is a lot of quality content confirmed, one of the kyenote speakers was Jordana Guimarães, Co-founder of Fashinnovation, the greatest global platform showcasing innovations via ways of technology, shaping the fashion industry with the topic : Fashion Technology toward sustainability.
She shared 6 practices of technology for the fashion industry:
1. Collaboration & Partnership,
2. AI for merchandising and buying based on personalization of e-commerce,
4. Excess of inventory for new materials or upcycled collections,
5. FIT technology, 6. Venture arm internally at brands.
Creative and Commercial Connection
The Creative and Commercial Connection Hub aims to identify, support, and stimulate sustainable innovations from small businesses, associations, cooperatives, startups and designers, with the objective of providing opportunities for their scale by connecting them to the fashion and design industry. Some of the projects shown are:
Siodui: Fashion design studio run by Sioduhi, indigenous to the Piratapuya people of Alto Rio Negro, Amazonas. His creations express pride in indigenous origin and the resistance of Amazonian populations. Maniocolor Project is a textile dye based on cassava peel from the Amazon, in which the part of this root considered waste is reintroduced into the fashion ecosystem, occupying an essential place: dyeing. This technology is connected to traditional agricultural systems in the Amazon, whether indigenous or not.
AIPER Microbial bio-pigment: Aiper is a biotechnological start up specialized in the research and development of bio-pigments of microbial origin for application in the textile industry, produced from a fermentation process, which uses agricultural waste as a nutritional source contributing to the circular bioeconomy.
Ludimila Heringer:Naturally dyed fabrics and botanical prints, materials: Responsible fabrics and various textile scraps with natural dyeing and botanical amazon floral prints.
Plataforma Gira Sustentável: Platform for the sale of inputs between companies in the footwear and handbag sector.
The 29th edition of INSPIRAMAIS was organized by Assintecal in partnership with the Center for the Tanning Industries of Brazil (CICB), the Brazilian Association of the Textile and Clothing Industry (Abit), and the Brazilian Association of Furniture Industries (Abimóvel). The event was conducted by the Brazilian Materials program and sponsored by the National Sebrae.